We saw in the previous post how to generate quality content . The objective of producing professional content is to position you as an expert in your field, give you visibility in your market, ensure that your customers find you and attract them to your online space, in other words drive traffic to your site and boost your social media accounts. So let's see today how to give visibility to this content to achieve your goals through your Inbound Marketing strategy. SEO Because the best content will only have value if it is read, the work does not stop at writing the posts, it still has to be visible. If you followed our advice from the first step of setting up your Inbound Marketing strategy , you must have carefully defined your keywords for the production of your content.
These keywords are the keystone of your SEO strategy. They must be present in your content in sufficient quantity without being too redundant. Whether in the text of your blog articles, but also in your posts on social networks or in the HTML tags of your site, on the title of the page, the alternative tags of your images. If, however, you Whatsapp Mobile Number List some difficulty in defining your keywords, be aware that there are tools to help you, such as Google Trends or Soovle which will give you trends on the most used keywords, or even SEMRush which will allow you to know which keywords are used by your competitors. CTA LB Inbound Marketing Some basic tips to improve your visibility: Be sure to create a clear tree structure.
Choose a title well related to your content Offer original content; copying content, beyond not being very "correct", is catastrophic in terms of SEO Multiply the links between articles as much as possible (internal linking) Make your content easy to share by setting up sharing buttons Try to get links to your articles, on sites close to your themes Update your site as often as possible, the search engines will reward you Pay attention to the loading time of your pages, too long a loading time will not only scare away your visitors but will also earn you poor positioning on search engines. Plugins such as Yoast SEO for WordPress can save you a lot of time in your optimization process.